Tanishq store attacked Gujarat Gandhidham Tanishq store manager apology Tanishq ad controversy

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Tanishq store attacked in Gujarat

A Tanishq store in Gujarat was attacked on Wednesday. According to a report with NDTV, the incident was reported from Gandhidham in the state. Following the attack on the store, the manager was forced to write an apology over the row over an advertisement that created social media hype.

Details to follow…

Tanishq surrounded itself in controversy after the advertisement in question shows a Muslim woman with her Hindu daughter-in-law celebrating an event together. 

The advertisement was withdrawn by the Tata group firm following a furore on social media, even as it received backing from many people.

Meanwhile, the Advertising Standards Council of India (ASCI) has also rejected a complaint against a Tanishq advertisement for “promoting communal intermingling”, saying there is no violation of any code.

“The complaint was not upheld, as the advertisement did not violate the ASCI codes of honesty, truthfulness and decency in advertising,” ASCI said in a late evening statement.

The statement from the industry’s self-regulatory body came within hours of Tanishq withdrawing the advertisement.

“ASCI has no objection to the airing of this advertisement, should the advertiser choose to do so,” the statement said.

According to ASCI, after the receipt of the complaint, the Consumer Complaints Council, an independent multi-stakeholder panel, reviewed the same.

“This panel was unanimous that nothing in the advertisement was indecent or vulgar or repulsive, which is likely in the light of generally prevailing standards of decency and propriety, to cause grave and widespread offence,” it added. 

Also Read | Tanishq releases statement after withdrawing interfaith ceremony ad

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